What's Your Edge?

Helping you use data, analytics, process, and measurement to create an edge for you and your customers.

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Reimagine How Customer Value is Delivered for Faster Organic Growth | What’s Your Edge?

Posted March 18, 202500:29:25

Aligning your business strategies with customer expectations is essential for fostering loyalty, differentiation, and long-term success. In this episode...

Leading Change: Beyond Tried and True Strengthens Customer Retention and Builds Growth | What’s Your Edge?

Posted February 18, 202500:26:31

Many of us at the helm of our companies are often faced with implementing changes to remain competitive and relevant to our customers, and to create...

Strategies to Overcome Three Barriers to Revenue Growth | What's Your Edge?

Posted January 21, 2025

For this episode of “What’s Your Edge?” I’m thrilled to welcome Heather...

4 Critical Steps to Keep Your Product from Being Obliterated | What’s Your Edge?

Posted December 10, 202400:15:35

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding...

5 Best Practices to Grow an Extraordinary, Customer-Centric Business | What’s Your Edge?

Posted November 19, 202400:11:49

Imagine standing at the edge of a vast forest, where every towering tree, each lush canopy, and the dense undergrowth beneath represents decades, even...