What's Your Edge?
Helping you use data, analytics, process, and measurement to create an edge for you and your customers.
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Recent Episodes
Light Up Customer-Centricity with Powerful Behavioral Data | What’s Your Edge?
Do you ever feel like capturing customer behavior is akin to chasing the flickering lights of fireflies, with each fleeting glow marking the lightning...
Value Proposition Measures that Bridge Business and Customer Value | What’s Your Edge?
Most of us would agree a customer-centric value proposition (value prop) is prime material to construct the bridge between your business and...
How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?
Successful positioning and messaging are the ingredients for writing and telling your business’s story, so it engages customers, evokes emotions,...
5 Ways to Achieve Growth Even When Swimming Against the Current
Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?,
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