What's Your Edge?
Helping you use data, analytics, process, and measurement to create an edge for you and your customers.
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Recent Episodes
Behind The Scenes of a Competitive Go-to-Market Strategy | What’s Your Edge?
In this episode of What’s Your Edge? we’re joined by Doug Norton, Chief Marketing Officer of Inspire Semiconductor, a company founded in the early...
How Leveraging Ecosystems Improve Customer Experience and Drives Growth
Victor Gichun, Vice President of Business Development at Excess Logic, a nationwide leader in surplus equipment and electronics liquidation, offers...
It’s All About the Value Proposition to Successfully Compete | What’s Your Edge?
Most of us operate within a hyper-competitive marketplace. A compelling value proposition is a critical business asset and one of the most effective...
Engineer Customer-Centric Processes for Better Service Quality and Growth | What’s Your Edge?
Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides...
How Boards and C-Suites Can Align to Drive Customer-Centric Growth | What’s Your Edge?
Mark L. Vincent brings a wealth of expertise in driving customer-centric strategies at the C-Suite and board level. What I admire about Mark is his...
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