What's Your Edge?

Recent Episodes

4 Downsides of Quick and Easy Customer Growth | What’s Your Edge?

Posted November 9, 2021 • 00:07:32

Companies that experience fast customer growth may find themselves facing the same 4 challenges experienced with fast-growing trees. Here is how to...

7 Steps to Acquire and Keep Right Fit Customers | What’s Your Edge?

Posted October 5, 2021 • 00:08:19

A right fitting customer is essential to acquire and keep customers that deliver customer lifetime value. Start with these 7 steps to find and keep...

Want Your Business to Grow? You Might Need to Break Some Patterns | What’s Your Edge?

Posted August 17, 2021 • 00:08:28

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How My Grandfather’s Fishing Wisdom Applies to Customer Acquisition | What’s Your Edge?

Posted June 10, 2021 • 00:07:11

The answer to the two important questions my grandfather asked before every fishing outing will improve your customer acquisition and Marketing and...

How Technology Places CMOs at Risk of Losing Their Strategic Role | What’s Your Edge?

Posted March 30, 2021 • 00:08:16

Here are 5 ways Marketing leaders can use technology to earn and keep a strategic role and keeps Marketing serving as a growth engine.